AFTER DARK
Promotional spot for the Exploratorium’s after hours, adult-only, perception-bending event.
Updates are in the making.
Motion Test
The theme for this promo is centered around the idea of illusions, based on the argument that our brain’s hallucinate our own conscious reality. The visuals explore ideas of altered perception
through Op-Art influences, keeping the graphic language of the evergreen identity intact but adding more illustrative, fantastical elements using a narrative approach. A journey to the edge of perception.
Style Frames
Process
Project Information
DISCIPLINES
Branding
Design for Motion
SKILLS
2D Illustration
2D Animation
Creative / Art Direction
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
ROLE & SCOPE
Exploratory visual design project developed in response to the Exploratorium’s After Dark program.
Concept development and visual studies focused on mood, composition, and experiential tone.