FIELD & PANTRY

 

Brand identity, graphics, and packaging for an upscale grocer specializing in natural and gourmet foods.

DESIGN PROCESS

Project Information


DISCIPLINES

Branding & Identity

Packaging

Editorial

Illustration

SKILLS

Illustration

Logo Design

Creative / Art Direction

Typography

TOOLS

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

ROLE & SCOPE

Brand identity and packaging system for an upscale grocery concept.

Defined visual identity, illustration style, typography, and packaging architecture across a family of private-label food products.

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SELFIE CARE

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GEORGE MASON UNIVERSITY