GRUB YUMS
Identity, graphics, packaging, and collateral for an entomophagy kids’ cereal and snacks brand.
Despite kids getting a bad rap for being picky eaters, studies show children are actually more adventurous and open-minded than adults when it comes to eating bugs. With this in mind, I’ve emphasized the “ick factor” of creepy crawlers in the brand’s design elements.
Project Information
DISCIPLINES
Branding & Identity
Packaging
Advertising
SKILLS
Logo Design
Creative / Art Direction
Print + Digital
Illustration
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
ROLE & SCOPE
End-to-end brand and packaging system for a sustainable food concept.
Defined identity, typography, illustration, and packaging architecture.